Targeted Ad Specifications
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Naylor Targeted Advertising Specifications
Standard Specs
Naylor works with several exchanges and has compiled a list of best practices regarding targeted advertising creative. Click here to download a PDF of our targeted network standard creative specifications. Due to recent changes in online advertising standards, we no longer accept Flash-based (.SWF) ads.
All ad sizes are in pixels.
1. File size: Max file size is 200kb
- Ad sizes: Naylor offers 30+ different ad sizes. The mandatory ad sizes are 300×250, 728×90, 160×600 and 320×50
- Other ad sizes available: 88×31, 120×60, 120×90, 120×160, 120×240, 120×600, 125×125, 160×90, 160×600, 180×90,180×150, 200×90, 200×200, 234×60, 240×400, 250×250, 254×133, 300×50, 300×100, 300×250, 300×600, 300×850, 320×50, 320×480, 336×280, 450×50, 468×15, 468×60, 468×728, 480×320, 700×500, 728×15, 728×90, 768×1024, 1024×768, 600×315 or 254×133 (FBX)
- We will accept all other ad sizes in addition to mandatory ad sizes.
2. Standard Ads:
- GIF, JPG, PNG, third party ad tags accepted
3. Animated Ads:
- Naylor recommends a maximum of 18 frames per second.
- Naylor recommends a maximum animation length of 30 seconds with no more than two loops.
- These ads can be run in “in-banner,” pre-roll and standard video.
4. Clicktags: Clicktags should be set up in the following format: clickTag
- For further clarification, please visit http://www.html5clicktag.org.
- Ads serving within an iFrame should open in a new window when clicked.
- Example: ClickTag Actionscript Code: on (release) {getURL (clickTAG, “_blank”);
- Tip: Please only implement one clicktag in each HTML5 file as our platform does not support multiple clicktags.
5. Facebook Creative:
- 600×315 and 1200×628 recommended for scaling
- Headline: 25 characters (including spaces)
- Body Text: 90 characters (including spaces)
- Destination URL
- 3rd party ad tag tracking is available on Facebook.
6. Video Pre-roll:
- Video Dimensions: 1920x1200px OR 1920x1080px (videos larger than 1920×1080 will not receive a warning for width and height)
- Audio bitrate: 160 kbps or higher
- Video bitrate: 5.4 Mbps or higher
- Preferred format: MP4 (h.264)
- Ad slots should be set to 15 or 30 seconds. Videos must be at or under that length in order to be eligible to run in that slot.
- Content recommendations:
- Add a voice-over describing the product/service benefits
- Add a call to action to incentivize clicking to learn more
- Should be treated like a TV commercial
- Content recommendations:
7. OTT/CTV Video:
- Video Dimensions: 1280x720px OR 1920x1080px
- Audio bitrate: 160 kbps or higher
- Video bitrate: 5.4 Mbps or higher
- Preferred format: .MP4 (h.264)
- Ad slots are 15, 30 and 60 seconds. Videos must be at or under those lengths or they will not run in that slot.
- For example, a 30.03 second ad will run in the 60 second slot but not in the 30 second slot.
8. Native:
Provide 3 variations for the listed requirements below:
- Image: 1200×627, recommend for scaling
- Headline: 25 character max (including spaces)
- Body: 90 character max (including spaces)
- Call to action (CTA): 15 character max (including spaces)
- Destination URL
- Logo: 128×128
*If the character text goes over the maximum count the implementation team will be editing the text on the advertiser’s behalf. If there are not 3 variations of the native provided the implementation team will create the other 2 Native ads on the advertiser’s behalf.
9. Creative Backgrounds and Borders:
- On all ads with partially black, white or transparent backgrounds, you must add a visible border of contrasting color to the majority background color of the creative.
10. Targeted ads may not:
- Contain fake hyperlinks
- Resemble Windows, Unix, or Mac dialog boxes
- Simulate fake interactivity
- Contain audio (Exception: user initiated)
- Initiate downloads
- Be intrusive
- Contain misleading content