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White Papers / Case Studies
Career Center Marketing in Today’s Economy: Maximize the potential of your online career center, even in tough times. Optimize your career center traffic and leverage your job board to recruit new members.
Success with Online Career Centers: Read the business rationale for trade associations and professional societies to offer full service career centers vs. static job listings, including 6 key points to consider before you go online.
Strategic Innovation and the Board: Help your board of directors understand why and how a career center can fund achievement of strategic goals for your association.
Career Coaching Benefits: A Growing Trend for Associations: Learn why and how more associations boost their value proposition with professional career coaching services.
Career Fair System Case Study: ASHA Career Fair :See how the American-Speech-Language-Hearing Association annual career fair surpassed its revenue goals.
Ten Reasons Associations Choose Boxwood: Read 10 reasons our clients gave us when we asked why they chose us.
Presentations
Boxwood collaborates with leading industry organizations to provide continuing education programs for association leaders. John Bell, chairman and CEO of Boxwood Technology, is a popular, entertaining and informative presenter whose expertise in electronic commerce, human capital management, and visionary business leadership helps associations maximize competitive advantage today and tomorrow. Key topics have included:
Building Revenue with an Online Career Center: Most associations operate a job board. But the most successful associations evolve their job board into full-service career centers. Learn how organizations, just like yours, develop online career centers that drive web site traffic and significant net revenues. Review case studies of actual career centers that deliver “best of breed” services and learn their secrets for successful marketing. Plus, understand the strategic importance of reaching scale through strategic alliances, and why employers want their industry trade association to assist with workforce recruitment.
The New Member Challenge: For-Profit Internet “Associations”. New and successful, Internet-based companies are gaining momentum to claim significant dollars and audience loyalty once exclusive to membership associations. Despite the dot.com crash, today hundreds position their organizations online to look like associations. Top players operate online job boards, part of a $5 billion market that competes directly with programs and services traditionally offered by associations. Learn more about this competitive challenge and how to offset the threat to your association.
Career Center Marketing Kit
This comprehensive portfolio designed exclusively for Boxwood clients is chock full of marketing guidance including a detailed guide for marketing planning, effective site design, messaging, and promotions; plus great ideas, information and samples to jumpstart your success. Boxwood clients only.
Contact: sales@boxwoodtech.com
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